25 June 2025
Home to a quarter of Australia’s farm businesses, 14 agricultural Research and Development centres, world-class universities, and a thriving startup ecosystem, Victoria makes the ideal backdrop for the next edition of evoke AG..
Building on the success of evoke AG. 2025, which welcomed over 2,000 delegates from more than 25 countries, 134 speakers and over 50 startups, evoke AG. 2026 will once again unite the leading minds in agriculture, food production, research, and investment for two days of bold conversations and future-shaping ideas.
Entering its sixth edition, evoke AG. continues to facilitate investment, nurture innovation and create impact, which is reflected in its new evergreen tagline: Invest. Innovate. Impact.
Since its inception in 2019, evoke AG. has brought together over 8,100 delegates, 391 investors, 577 speakers, and 1,122 primary producers to drive agriculture towards a better future.
Victorian Minister for Agriculture Ros Spence, said Victoria, with its thriving agrifood innovation sector, was the ideal host destination for the event.
“Research and innovation are central to the success of Victoria’s $20.2 billion agriculture sector, which is underpinned by farmers and a broader industry that embraces new technology,” Mr Spence said.
“The Allan Labor Government is proud to support the return of this landmark event to Melbourne and to invest in the growth and innovation of Australian agriculture.”
AgriFutures Australia Chair Cathy McGowan AO said Victoria’s dynamic agriculture sector make it a natural home for the event.
“As a proud Victorian and advocate for regional Australia, I’m delighted to see evoke AG. come to Melbourne in 2026.”
“Victoria is home to a vibrant and diverse agrifood sector, world-class agricultural research institutions, and some of the most innovative producers and startups in the country. It’s the perfect place to showcase what is possible when agriculture and innovation come together.”
Adrian Persi, General Manager of Melbourne-based controlled environment agriculture startup Gaia Project and evoke AG. Startup alumni, welcomed the announcement and said Melbourne was the ideal location for the next chapter of the event.
“evoke AG. delivers exceptional value for startups at every stage – offering a platform for networking, knowledge sharing, and testing market appetite.
“Victoria is primed to be a thriving startup ecosystem, supported by players like LaunchVic, Breakthrough Victoria and the Eagle Fund, and it’s well-positioned to become a global agtech hub.”
“The state is also the food bowl of Australia and the heart of horticulture, which is especially relevant to our work. Hosting evoke AG. in Melbourne offers a direct connection to the growers we aim to serve as we commercialise from 2025 – it’s a valuable opportunity to understand on-the ground challenges and share innovation,” Mr Persi said.
Building on the success of previous events, evoke AG. 2026 will deliver a program for the entire agrifood tech ecosystem, following its three principles:
Inspire & Provoke: Ignite inspiration and spark meaningful action by challenging perspectives and encouraging bold ideas.
Showcase & Educate: Exclusive access to world-leading technologies and practical insights into successful implementation.
Connect & Collaborate: Opportunities for genuine connection and seamless collaboration, fostering relationships through both organic interactions and curated experiences.
Signature elements like Startup Alley, Scaleup Station, the Demo Stage, and Culinary Capital will also return, alongside refreshed plenary and interactive sessions designed to inspire, inform, and drive collaboration.
For more information or to register your interest, visit www.evokeag.com
Key information
evoke AG. 2025 will be held on Tuesday, 17 February and Wednesday, 18 February 2026 at the Melbourne Convention and Exhibition Centre.
The week will commence with the evoke AG. Welcome Event on Monday, 16 February, on the eve of the event. A number of sideline events hosted by evoke AG. partners will take place throughout the week.
About evokeAG.
evoke AG. is powered by AgriFutures Australia and funded by the Australian Government, Platinum Partner Elders and Host State Partner, Agriculture Victoria.
The event is a leading global agrifood technology and innovation event that unites the agrifood innovation community across the Asia Pacific and around the world. It is a showcase of bold ideas, groundbreaking innovations and disruptive science driving agriculture towards a better future.
AgriFutures’ evoke AG. will bring together the leading minds in agriculture, food production, research, and investment for two days of bold discussions, immersive sessions, and groundbreaking ideas that promise to reshape the sector’s future.